Conservation campaigns often have little effect because they don't understand what actually drives human behaviour - they focus on changing attitudes through education, but often fail to actually change peoples behaviour. For example its much easier to use an education campaign to get people to think recycling is good, than to actually get them to recycle. Other psychological factors clearly are at play.
Whats better that popping a cork on some bubbly or a fine wine? Not much and especially not a plastic screw top. Bottle lids are one of the most common beach finds and one of the most lethal long-lasting choking threats for wildlife and our beloved pet dogs. Buying drinks with traditional cork stoppers is a great alternative, so feel good when you hear that pop.
Bleak, freezing, inhospitable: its hard to overstate how harsh Arctic climate is for a near-hairless ape from Africa. Hidden in darkness for half a year and blinded by 24 hour light for the other half - It was one of the last places humans settled. The Vikings who tried to live their failed and to this day few Europeans live there, only the native Inuit peoples have mastered this ice-scape.
In the past many scientists and economists presumed we were purely rational beings, self-promoting our own interests with perfect knowledge of the consequences of our actions. These assumptions are really influential: many world governments rely on our self-interest and perfect decision-making to change our behaviour, hoping rational arguments and penny-savings will alter our trajectory towards crisis.