Project One Wave kicked off in May 2025 with a beach clean mission organised by Seashell and The Captain Paul Watson Foundation. The Behaviour Change Cornwall team and 30 other volunteers were handpicked for their experience, passion, and expertise, all with different skills, stories, and reasons for being there—but all united by one mission: to protect our ocean.
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The clothing industry accounts for 10% of global CO2 emissions a year – making over 1.2 billion tonnes of CO2 – more emission than all the planes in the world combined. Clothing also consumes thousands of litres of water and tonnes of energy and non-renewable resources, too.
In the past many scientists and economists presumed we were purely rational beings, self-promoting our own interests with perfect knowledge of the consequences of our actions. These assumptions are really influential: many world governments rely on our self-interest and perfect decision-making to change our behaviour, hoping rational arguments and penny-savings will alter our trajectory towards crisis.
A study in 2017, trying to understand why and how microplastics are getting in the marine food chain, found that when coral were offered plastic, sand and bacteria-covered plastic + sand they actually preferred the naked-plastic. They even retained the plastic for longer compared to the other food. They suspect that some types of plastic contain chemicals which stimulate the corals - which are tiny animals related to jellyfish - to feed. Or in other words, plastic is tasty for corals.
Only certain types of fish, including mackeral and tuna, have dangerous levels of mercury and only if you eat them nearly every day. Though the Atlantic Mackeral caught here in Cornwall, contain a lot less Mercury than the Spanish Mackeral eaten elsewhere and are very safe and healthy to eat.
For millions of years shells made of calcium carbonate were all the rage amongst marine life, then a new plucky family known as vertebrates turned marine fashion inside-out by putting skeletons on the inside.